Since the inception of Aylesford Newsprint, marketing initiatives and product branding has been innovative and exciting. Following the Renaissance Art Awards that launched our product in 1995 to the current “people” branding, the company has developed a distinctive style.
The year 2018 has seen the launch of the new reel wrap design, together with new livery for our Lorries. Projects such as our 10th Birthday celebration for PM14, the design and production of the Aylesford Christmas card and calendar have ensured a positive reaction in promoting our product.
Our approach is unique because we have used our people as models for the new innovative branding, reel wrap, 2004/2005 Christmas cards and 2005/2006 calendars. For example to celebrate PM14’s 10th anniversary we featured ten employees children aged ten years as models for the publicity materials.